Olivia Wilde is exposing her entire body in the name of pure beauty. The actress and brand activist prove that sustainability can be sexy and “clean beauty can be dirty” in True Botanicals’ latest campaign.
The Booksmart director shared some NSFW photos shot by famous photographer Guy Aroch on Tuesday in honor of the skincare brand’s latest campaign. Olivia Wilde smiled and posed topless on a terrace in an image obtained by Vogue, wearing only white linen pants and jewelry.
In another photo, the director of the upcoming psychological thriller Doesn’t Worry Darling (starring her dreamy boyfriend Harry Styles) posed naked on a towel in the sun, rubbing oil on her arms. The various shots, according to Vogue, are unretouched.
The imagery aimed to reclaim control for Wilde — and other women — and promote the brand’s new campaign. “We all come to that from very different perspectives and experiences when it comes to our relationship to our bodies and celebrating our bodies,” Wilde said. “I’m a woman in her late thirties who has had two children and loves her body more than she ever has. I appreciate the opportunity to look after myself. My beauty ritual consists of taking care of myself and celebrating my body at this point in my life.”
She also hopes that the campaign demonstrates that being environmentally conscious and using healthy ingredients does not have to be depressing.
“People often associate indulgence with being naughty,” she explained. “It can’t be indulgent if it’s environmentally friendly and better for your health. I believe we need to rethink the sustainability stereotype in beauty and allow people to understand that they can indulge in skincare and feel like they’re treating themselves, even if it’s perfect for the environment.”